In Calais, we created a new ASICS store, transforming the Anima Sana In Corpore Sano philosophy into a tangible experience to be explored step by step.
In a city that has always been a crossroads of people and movement, the space reflects a brand that views physical activity not merely as performance but as a journey towards balance between body and mind.
As General Contractor, we coordinated every phase of the project: from Project Management and installation to the store’s complete fit-out.
Luminous geometries guide the customer journey, while materials, volumes, and display elements showcase the products and lead visitors naturally through the space.
The result is a dynamic and distinctive environment in which design and functionality work together to express the energy, innovation, and identity of ASICS.
