In Calais we shaped a new ASICS store, turning the Anima Sana In Corpore Sano philosophy into a concrete experience, to be lived step by step.
In a city that has always been a place of encounter and movement, the space tells the story of a brand that sees physical activity not merely as performance, but as a path toward balance between body and mind.
As General Contractor, we coordinated every phase of the project: from Project Management to installations, through to the complete fit-out of the store.
Luminous geometries guide the journey, while materials, volumes and display elements enhance the product and lead the visitor naturally.
The result is a dynamic, recognizable environment, where design and functionality move together to express the energy, innovation and identity of ASICS.
