In Troyes, a city with a deep textile tradition and long tied to the world of clothing, we shaped a new ASICS space.
A project that unites the identity of the region with the Anima Sana In Corpore Sano philosophy, turning the store into a place dedicated to movement, performance and the pursuit of wellbeing.
As General Contractor, we coordinated every phase of the work: from Project Management to installations, through to the complete fit-out of the spaces.
The display route unfolds in a fluid, intuitive way, while light, materials and geometries guide the visitor and enhance every product, keeping the brand's identity always recognizable.
The result is a contemporary, dynamic space, where attention to detail meets sporting innovation.
A new meeting point between the textile heritage of Troyes and the ASICS vision, where every element is designed to inspire movement and guide each person toward their own balance.
