In Troyes, a city with a rich textile heritage and longstanding ties to the clothing industry, we created a new ASICS store.
This project brings together the identity of the local area and the Anima Sana In Corpore Sano philosophy, transforming the store into a space dedicated to movement, performance, and the pursuit of well-being.
As General Contractor, we coordinated every stage of the project: from Project Management and installation to the store’s complete fit-out.
The customer journey unfolds in a fluid and intuitive way, while lighting, materials, and geometries guide visitors and showcase each product, ensuring that the brand’s identity remains instantly recognisable.
The result is a contemporary, dynamic store where meticulous attention to detail meets sporting innovation.
A new meeting point between Troyes’ textile heritage and ASICS’ vision, where every element is designed to inspire movement and guide each individual towards a personal sense of balance.
